What we do

Advisory & consulting

for marketing technology, digital transformation, and customer experience initiatives

Advisory & consulting

Collaborative work that yields strategic guidance, prioritization of initiatives, and ongoing assistance with marketing technology selection, integration, implementation, and optimization

  • Advisory
    Working with leaders and executives to define strategic roadmaps

  • Prioritization
    Working with teams and leaders to determine key areas of focus for maximum ROI

  • Defining process and implementation plans
    for marketing technology and digital customer experience initiatives

Representative engagements

Customer Journey Orchestration (CJO) vendor selection, strategy and implementation

Digital Experience Platform (DXP) evaluation and vendor selection and customer experience personalization strategy

First-party data strategy planning, road mapping and implementation

Customer Data Platform (CDP) evaluation and vendor selection

Areas of Expertise

 Marketing technology

1st party data strategy, CDP implementation, personalization strategy, journey orchestration

Digital transformation

Strategy, agile approach, meaningful measurement, organizational change

Marketing operations

Process definition, prioritization of initiatives, and streamlining marketing workflows