What we do
Advisory & consulting
for marketing technology, digital transformation, and customer experience initiatives
Advisory & consulting
Collaborative work that yields strategic guidance, prioritization of initiatives, and ongoing assistance with marketing technology selection, integration, implementation, and optimization
Advisory
Working with leaders and executives to define strategic roadmapsPrioritization
Working with teams and leaders to determine key areas of focus for maximum ROIDefining process and implementation plans
for marketing technology and digital customer experience initiatives
Representative engagements
Customer Journey Orchestration (CJO) vendor selection, strategy and implementation
Digital Experience Platform (DXP) evaluation and vendor selection and customer experience personalization strategy
First-party data strategy planning, road mapping and implementation
Customer Data Platform (CDP) evaluation and vendor selection
Areas of Expertise
Marketing technology
1st party data strategy, CDP implementation, personalization strategy, journey orchestration
Digital transformation
Strategy, agile approach, meaningful measurement, organizational change
Marketing operations
Process definition, prioritization of initiatives, and streamlining marketing workflows