Principal Consultant:
Greg Kihlström

Greg Kihlström is a best-selling author, speaker, and entrepreneur, and serves as an advisor and consultant to top companies on marketing technology, customer experience, and digital transformation initiatives. He is a two-time CEO and Co-Founder, selling his digital experience agency to the largest independent marketing agency in the DC region in 2017, and his SaaS startup to a leading edge computing company in 2021. He has worked with some of the world’s top brands, including Adidas, Choice Hotels, Coca-Cola, Dell, FedEx, HP, Marriott, MTV, Starbucks, and Toyota. 

In addition to his experience as an entrepreneur and leader, he earned his MBA, and teaches several courses and workshops as a member of the School of Marketing Faculty at the Association of National Advertisers. He has served on the Virginia Tech Pamplin College of Business Marketing Mentorship Advisory Board, the University of Richmond’s CX Advisory Board, and was the founding Chair of the American Advertising Federation’s National Innovation Committee.  Greg is Lean Six Sigma Black Belt certified, is an Agile Certified Coach (ICP-ACC), and holds a certification in Business Agility (ICP-BAF). 

Greg has had multiple best-selling books, including his Agile Brand Guides series on marketing technology platforms and practices. His eleventh book, the best-selling House of the Customer (2023) discusses the 1:1 personalized customer experience of the future, and how brands can organize the people, processes, and platforms that enable it. His award-winning podcast, The Agile Brand with Greg Kihlström, now in its 5th years with over 400 episodes and 1 million downloads, discusses brand strategy, marketing, and customer experience with some of the world’s leading experts and leaders.

Greg is a contributing writer to Fast Company, Forbes, MarTech, CustomerThink, and CMSWire, and has been featured in publications such as Advertising Age and The Washington Post. Greg has been named a 2022 Top 10 Marketing and Customer Experience Thought Leader by Thinkers 360, was named one of ICMI’s Top 25 CX Thought Leaders two years in a row, and a DC Inno 50 on Fire as a DC trendsetter in Marketing. He’s participated as a speaker at global industry events and has guest lectured at prominent universities and colleges.