Partners in CJO: the teams that make journey orchestration successful

 To achieve success with customer journey orchestration, a marketing team must collaborate with several other teams within a company. These teams include:

1. Other marketing teams: Depending on the size and scope of the company, there may be separate marketing teams for different channels or products. Collaborating with these teams is essential to ensure a cohesive customer journey across all touchpoints. For instance, if the company has a separate email marketing team, the customer journey orchestration team should work closely with them to ensure that the emails align with the overall customer journey strategy.

2. Data teams: Customer journey orchestration relies heavily on data to understand customer behavior and preferences. Collaborating with data teams can provide valuable insights into customer data and help marketers make more informed decisions about their campaigns. Data teams can also assist with data management, segmentation, and analysis.

3. Software engineering teams: As customer journey orchestration involves the use of technology and software, collaboration with software engineering teams is crucial to ensure that the necessary tools and systems are in place to support the marketing efforts. Software engineers can help with the development of customized solutions or the integration of third-party technologies.

4. Customer service teams: Customer service teams have valuable insights into customer pain points and areas where the customer journey can be improved. Collaborating with them can help marketers identify opportunities to create a more seamless and satisfying customer experience. For example, if customer service agents are receiving frequent complaints about a particular issue, marketers can address that issue in their campaigns to mitigate potential friction points.

5. Other teams: Depending on the company's specific needs and goals, other teams may be involved in the customer journey orchestration effort. For instance, if the company has a loyalty program, collaboration with the loyalty team can help ensure that the marketing efforts align with the program and provide a cohesive experience for customers.

In addition to these teams, it's important for the marketing team to collaborate with other stakeholders within the company, such as sales, product, and finance, to ensure that the customer journey orchestration effort is aligned with the company's overall goals and objectives. By working together with these teams, a marketing team can create a more comprehensive and effective customer journey orchestration strategy that delivers real results for the business and its customers.