Advisory & consulting

Customer Data Platform (CDP) Evaluation

Strategy, approach, and implementation advisory from a vendor-neutral source

Customer Data Platform (CDP)

This important aspect of a first-party data strategy requires the expertise and insights to achieve success.

  • Strategy
    Working with leaders and teams to create a first-party and customer data strategy that enables a crawl, walk, run approach where needed, yet achieves an organization’s aspirational goals

  • Approach
    Working with teams and leaders to determine key areas of focus for shorters time to value, and maximum long-term ROI
    Vendor-neutral review and analysis for Customer Data Platforms (CDPs) and systems integrators that will be the best fit for the organization

  • Defining process and implementation plans
    Working to ensure successful implementation of proofs of concept all the way to full implementation of customer journeys
    Optimization plan and iterative approaches

We provide a vendor-neutral approach to creating a customer journey strategy and implementation plan. This can start from an initial evaluation and include platform RFPs, strategic planning, resource planning and more.

Get the book

We wrote the book on Customer Data Platforms.

Based on extensive experience planning, implementing, and optimizing Customer Data Platforms in a number of industries, The Agile Brand Guide to Customer Data Platforms by GK5A Principal and Chief Strategist Greg Kihlström is a must-read for leaders in organizations that want to leverage the power of CDPs and a first-party data strategy to power their customer experiences.

Areas of Expertise

 Marketing technology

1st party data strategy, CDP implementation, personalization strategy, journey orchestration

Digital transformation

Strategy, agile approach, meaningful measurement, organizational change

Marketing operations

Process definition, prioritization of initiatives, and streamlining marketing workflows